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What is (digital) marketing? All you should know about digital & social media marketing.

Boost your business content on social media. It can be a Facebook status update, a video on Instagram, a Tweet, and so on.

What is (digital) marketing?

Marketing is the act of connecting with customers with a bid to convince them towards buying products or a services. In whatever form, marketing is one of the key activities that every business must partake in, as no business can get a success without effective marketing strategy and professionality-based publicity.

Digital marketing is every action carried out using electronic media such as phones, radio, television etc. Humans live in the digital age, and millions of business owners spend so much of their time to learn about digital platforms. Business owners are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services through electronic media and internet-based platforms, also called social media platforms.

What is Social Media?

Social media is, by design, internet-based and gives users quick electronic communication of content, which includes personal information, videos, photos, and documents. Users engage with social media through the use of computers, tablets, or smartphone via applications or web-based software. Social Media is any internet and/or mobile-based platform used and by a business owner or any of its affiliates (business partners) for the exclusive purpose of promoting its goods or services. This includes any user on Google+, Google Maps, Instagram, Facebook, Twitter, YouTube, in every case, exclusively related to the business.

Digital Marketing Over Traditional Marketing? What are the benefits of digital marketing?

No matter what business type you have, whether it is a barbershop, a restaurant, an app development company, an employment agency, a driving school, or any other business type, you can still benefit enormously from subscribing to digital marketing services. Compared to traditional marketing services, their advantages is immense. Listed below are 5 Get Trending Agency advantages of digital marketing over traditional marketing:

1. Global

There has been said that the world has turned into a global village. Without the era of digitalization, this would never be possible. With digital marketing and just few dollars, campaigns can be visible in any part of the globe. For locals and start-ups, this is a rare opportunity to go international via the enormous exposure provided. Thank to internet and digital marketing, any business regardless of its location, can reach a wider target audience and raise knowledge about its services or goods.

2. Low Cost: advertising and marketing cost has always been one of the biggest financial burdens that business owners have to bear. For small businesses, this may be impossible and an insufferable nightmare, whereas big businesses may not have this struggle with investing millions of dollars in marketing. Nowadays, with just a few dollars you subscribe or run and ads on a social media platform or an email and reach thousands of customers. In this way, digital marketing platforms offers a more affordable marketing method alternative to the traditional one.

3. Precise targeting

Digital marketing platform allows for targeted campaigns where ads are presented to customers based on their preferences or initial action. For instance, social media platforms process a vert smarty AI based algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with specific impression. This helps to increase the probability of sales as well as further cut down on the cost of advertising.

4. Huge return on investment

The main reason for a business to exist is making profit and return on the investment it makes. Digital marketing offers a substantial return on small investments, Facebook ads or running any other advertising campaigns on social media platforms cost just a little buck when compared to the already existed traditional marketing methods.

5. Easy to share

Almost all digital marketing channels feature sharing capabilities that allow content and campaigns to be shared with multiple followers. For instance, sharing a campaign or content on Twitter or Facebook can directly be posted on Instagram or other platforms. This helps create a multiplier effect and has the ability to enormously improve and boost sales.

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